Digital Marketing Specialist

Career Overview

Digital marketing specialists are responsible for researching market conditions in local, regional, national, and online sectors. In order to benefit forest industry companies they must gather information to determine potential sales of products and services as well as plan marketing and advertising campaigns. They may gather information on competitors, prices, sales, and methods of marketing and distribution. They may also employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Other job titles include: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher